Selective Colors

Give photography that extra special something

How Color Affects Us

Color Facts And Color Effects

By Nell Frances

Color affects every facet of our lives. The way we react to colors is a combination of physiological, biological, psychological, social and cultural reasons. Color has the ability to soothe and also to stimulate us.

Approximately seven million different colors can be perceived by the human eye, so deciding what you want when decorating, and narrowing your choice down to one color family, still leaves you with millions of variations to choose from. So it’s important to understand the effects of the temperature of color, color components, color terminology, how light affects color and the tricks color can play on color.

A color is described as cool or warm depending on its position in the color spectrum and the hues of its nearest neighboring color.

Warm colors project the hot hues of sunlight and promote a feeling of warmth in a room. They advance space and are used to make walls appear closer. Cool colors reflect the fresh violets and blues of moonlight. They enhance the space in a room by making the walls appear further away.

Red, orange and yellow are warm colors, while violet and blue are cool colors. Green is said to be the most neutral color.

Colors are further categorized into primary, secondary and tertiary colors.

Primary colors are blue, red and yellow. These are pure colors that have no component other than themselves.
Secondary colors are orange, green and purple. These are composed of the primary colors on either side of it on the color wheel. i.e. Orange = red+yellow, Green = blue+yellow, Purple = blue+red.

Tertiary colors are orange-red, orange-yellow, yellow-green, blue-green, blue-purple, and red-purple. Tertiary colors assume more of one color than the other.

Knowing the definition of words used to describe color will help you to indicate your color preference more easily, so some important terminology or jargon to keep in mind when describing color is hue, value and chroma.

Hue refers to, and is another name for, color. For example a blue-patterned carpet has a blue hue.

Value describes the darkness or lightness of a color. A color light in value has been diluted with white. For example, pink is a tint of red that has a light value, because of the white added to it. A dark value color is closer to black on the scale, because it’s had black added to it. For example burgundy is a shade of red with dark value.

Chroma refers to the intensity of a color, how bright or dull it is. Scarlet and brick red are similar in value, but their intensity differs. Brick red is duller as it has a lower chroma than scarlet.

Scarlet has a higher chroma so is more brilliant. Colors with low chroma have more of other colors added to them; those with high chroma are more pure.

Color complements are those colors that work well together. They are diagonally opposite each other on the color wheel. Each complement is made up of the two primary colors either side of it which balances the complement. Each warm color has a cool color as its complement.

Light affects color because in seeing color it’s actually light waves that our eyes perceive. Something has color because of the light it reflects. We all see color slightly differently depending on the perception of the light and color-sensitive receptors in our eyes. So the ability to see color is a sensation, just like smelling or tasting.

Color can play tricks on color. Just as warm colors can make a room appear smaller and cosier, cool colors have the effect of making a space seem larger, more airy.

One corner of a room painted red for example, may appear a different shade from the rest of the room. This is because colors reflect color and light, which slightly changes its appearance and the way our eyes perceive the color. Contrasting color painted on walls that meet in a corner can sometimes be changed so much that they are no longer in harmony with each other. It’s advisable to paint a test patch 12” wide on each side of the corner to view what affect your chosen colors have on each other, before painting the entire room.

Most colors are associated with certain emotions, and this differs somewhat from culture to culture. However I’ve listed some of the most popular color associations.

Red: power, passion, courage, vitality, excitement, strength, speed, love, heart and warmth.

Yellow: light, cheer, sunlight, happiness, creativity, confidence, self-esteem, intellect, innovation.

Blue: caring, devotion, trust, wisdom, peacefulness, serenity, loyalty, truth, coolness, harmony.

Green: nature, fresh, growth, abundance, life, youth, renewal, hope, fertility, peace, balance.

Orange: energy, warmth, contentment, fruitfulness, strength, security, sensuality, abundance.

White: pure light, energy, truth, perfection, serenity, harmony, loyalty, sincerity, clarity.

Black: formal, reserved, drive, dignity, reliability, authority, power, prudence, wisdom, glamour.

Take some time to consider the effects of color on the individuals who will be frequenting the environment you create when decorating. When choosing color take into account whether you are trying to soothe or stimulate, and be aware of the effects of color on the well-being of the inhabitants you are decorating for.

About the Author: Nell Frances is author of the Step-by-Step Guide to Baby Room Projects Ebook and brings over 20 years decorating experience to her articles. She's helped families decorate using miniscule budgets and zany ideas, to create baby rooms and child spaces that echo with squeals of delight! For all your Baby Room Decorating information and advice visit http://www.baby-room-projects.com

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Take Great Photos

Take Great Photographs With Cameras - 7 Tips

Take Great Photographs With Cameras - 7 Tips

Taking great photographs with today's automatic cameras allows anyone to produce a sharp, well-exposed image. If you are just beginning to use an 'auto-everything' camera like a 35mm compact or program SLR then your main area of control is going to be in the composition of your photographs. No one can tell you how to take a great picture because it comes down to your ability to 'see' the potential to create a picture. Never-the-less, here are 7 tips and techniques you can use to improve the final look of your photographs. You will find some of the most popular, effective and easy to implement photo techniques, that you will be able to start using right away, to improve your picture taking.

Tip 1: Read your camera manual, then read it again. Keep it with the camera and learn all of your camera's features. The more familiar you become with what your camera will do the more you will be a photographer and not just a picture taker. The more your camera automatically becomes an extension of your eyes and fingers, the more you can concentrate on your photo before you take it.

Tip 2: The Rule of Thirds. Divide the image in your viewfinder into three sections with 2 imaginary horizontal and 2 imaginary vertical lines. Place your subject near one of the intersections of those lines.
Placing your subject off-center creates an interesting, dynamic image that makes the photo more interesting.

Tip 3: Find fresh angles to take your photograph from. Change your viewpoint or the angle of view, don't be afraid to shoot from a low angle especially when photographing pets. Several years ago a single use camera manufacturer gave a camera to each of a group of younger children, the resulting pictures changed the way we look at camera angles to take photographs. When you change your camera angle be sure to get horizons horizontal. Be conscious of getting Images Straight and be sure to fill your picture frame.

Tip 4: Create active space - When photographing any object that is moving or would require space if it moved. leave space for the move. If you photographed your pet and placed the nose on the edge of the photo and left space behind, the photo would look very uncomfortable. Leave room in front and put the back close to the edge of the photo to create active space.

Tip 5: Getting backgrounds right and framing your shots. Use a dark background for taking a picture of a light object, or, alternatively, a light background for a picture of a dark object.

Caution: Absolutely light backgrounds cause flare effect that lead to reducing the overall contrast of a picture. The use of an object to frame your photo can greatly reduce this effect. For example you can use a tree limb over the top part of your photo when you take scenic photos to help improve the composition and reduce the glare.

Tip 6: Center of Interest. Try and keep only one center of interest having too many interest points in a photo is distracting causing the viewer to lose focus and interest. Use Tip 2 to place the center of interest in the proper place. When you shoot people portraits keep the subjects eyes around the top 1/3rd grid line.
Always use less distraction. Sometimes your mind tends to exaggerate what you see through the viewfinder of your camera. Very often things are perceived bigger than they actually are. What you end up with is a photograph with huge areas of wasted space around the edge and people with things growing out of their heads.

Tip 7: Editing: Before you show anyone all those holiday photos you took, edit your work. Take out all the doubles, all the duds, the ones that are out of focus and generally the ones you think are crap. Only show people the good stuff and your perception as a photographer immediately increases. Pro's often shoot a load of junk like anyone else, they just don't show it to anybody.

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Author Bio
Carm, a retired photo lab owner, believing photography to be one of the best hobbies we can take up because it is a never ending source of pleasure in the photos we take and there is always something we can learn as long as we want to take photos. To read about hobbies and hobby ideas especially as a source of retirement activity come on over and visit www.boredbabyboomer.com

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The Road from anature to Professional Photography

     

Photography Amateur To Photography ‘Professional” Is Not A Straight Line

By Kalem Aquil

Five years ago I returned to the world of photography after a 20 year absence. Then I was a ‘struggling-professional’ photographer. I gave a face to the following type jokes:

Question – What’s the difference between a professional photographer and a McDonald’s family-pack happy meal?

Answer – The happy meal can feed a family of four.

I started in photography for the love of it. Eventually, I decided that all I had to do to become a professional photographer was to pass out my business cards and wait for the telephone to ring. I confused my love of photography with success as a ‘professional photographer.’

For me, being a ‘professional photographer’ dampened all of the joy that photography had given me over the years. I took on jobs that weren’t challenging or profitable. I didn’t take the time to figure out what type of photography offered the most profit for the effort, resources and time investment. I didn’t pay attention to where my best potential customers were or how to ‘over deliver’ on my services to them. Although I went about operating my ‘professional photography’ business with all the best of intentions, plans, enthusiasm, and commitment, I had doomed myself to predictable failure. Of course, I recognized this ‘after’ I ran out of money, enthusiasm and hope. Hindsight is often 20/20.

Now I have returned and my excitement and enthusiasm is even more intense than twenty years ago. The world of photography is exploding in growth and changing almost just as fast. Since I am older now, I should be more mature and better able to make well thought-out and researched business decisions. Well, sometimes I act my age. Other times…. Here are some of my lessons learned.

The greatest aspect of current photography, for me, is technology. I prefer digital over film. Digital allows me to shoot and practice more than I could with film. Also, I can manipulate the photo to get the best image possible. Technology helps me to find information to help me make business decisions. Technology now helps me to target my potential customers and market specifically to them. Its not a hit and miss marketing exercise.

I found photography books that helped me to focus on a profitable photography niche. Prior to finding the books I had absolutely no concept of what a photography niche was or how important it is to being a successful photographer. There are many very good books about successful photography business. For me, one of the best (after my 20 year absence) was “The Business of Studio Photography” by Edward R. Lilley. His book kept me from repeating my costly mistakes of the past.

Twenty years ago I had never heard of stock photography. Now, stock photography is where I put most of my scheduled time when I am shooting for business purposes (versus shooting for my love of photography). There are a lot of books about stock photography. “Sell and Re-Sell Your Photos” and “Sellphotos.com” both by Rohn Engh, have been two of the best investments that I have ever made. I have a clearer understanding of the business of stock photography and where I fit. Stock photography is experiencing a great deal of change. Some long time stock photographers simply don’t like what is happening. Other long time stock photographers welcome the changes and adjust accordingly. Since I am relatively new to stock photography, the changes have little meaning or consequences to me. Author Michal Heron’s books “How to Shoot Stock Photos That Sell” and “Pricing Photography” were very valuable in broadening my understanding of the stock photography business. The latter book also offers pricing information for assignment photography.

One of the best aspects of the current photography world is technology. I enjoy showing my work. Photography websites allows me to show my work, to supplement my advertising/marketing and to sell my work. I had established a number of photography websites before I found one of the greatest internet ‘freebies’ for photographers. A site called Proimageguide.com gives fully operational photography websites for free! That’s right free! The free photography website has no advertising or popups! They give you a fully operational photography website for three months for free and they hope you like their service so well that you will become a paid subscriber. This free photography website is more functional than the photography websites that I pay for. The fully functional photography website that is offered by Proimageguide.com is flexible for whatever your photography niche may be, from amateur photographer to professional photographer.

“The Photographer’s Guide to Setting Up a Website” by Martyn Moore, is a great resource to assist you in understanding how to set up a photography website. The book offers free resources for photographers such as a free web site, free photography website templates, etc. The book has an accompanying website which contributes to the value of this particular resource.

It feels good to be back in the world of photography. Initially, I was overwhelmed. With the assistance of all the available information on the internet I was able to learn the current business of photography and to share it with others. For sure, the world of photography is massive and growing. I take the time to get all the information necessary to make the best business decisions. I have reversed my business success record. I actually make money in the photography business. Being back makes me a few bucks and allows me to get paid to do what I love – photography.

About the Author: Kalem Aquil is the owner of a website that offers information and resources to assist photographers find customers and market their photography as well as themselves as photographers. Kalem is also author of the special report, “Freeze, I Have A Camera And I’m Not Afraid To Use It! – One photographer’s step-by-step account of successfully marketing his photography business.” He shares the report from his site. http://www.Marketing-for-Photographers-and-Photography.com While you’re there, grab a copy of “Freeze, I Have A Camera And I’m Not Afraid To Use It! – One photographer’s step-by-step account of successfully marketing his photography business.” Here it is: http://www.marketing-for-photographers-and-photography.com/photographer.html it’s free and very informative.

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